Target Audience: For the Parents

Target Audience: For the Parents

With so many games out there from so many studios on mobile, PC, and consoles, it can be really tough knowing what games are suitable for your children, especially if you haven’t played them for yourself. We, the devs, of Mystic Riders want to be transparent about who our game is for and that we’re doing everything we can to both provide a great game experience while protecting the children and young adults who play the game.

First, age. We are specifically writing for the twelve and up set in terms of content. From issues they face to the genre tropes they adore, we are writing with them in mind and what they will enjoy, though some of us also indulge our inner twelve-year-old a lot, so it balances out (Becca has a habit of binge watching PreCure. It’s bad). That all being said, we are also keeping common fears and phobias out of the game such as spiders, darkness, etc., and there will be censoring (and moderators watching for back door maneuvers) of any swearing or inappropriate subject matter, so younger children may be inclined to play.

Safety is our highest priority.

We definitely want you, the parents to be aware of this age-bracket, and we want to have a solid relationship with you. That’s why we have taken a lot of care with figuring out our parental controls. But we are hoping for some consideration in return. While we won’t be any worse than the old Sailor Moon dubs that many of us grew up with, we still aren’t responsible if the subject matter isn’t what you want your child to be learning, and in fact we will be quite vocal about our game aiming for 10+ children at minimum. Some of the mini-game mechanics and plot points might be of higher difficulty than a younger player can play through on their own, so if parents of younger children let them play, they need to be aware that their child might need help for them to advance the game.

So besides age, who else are we targeting? We are aiming for girl players, thus why the Player Character is a female-only option. There is a distinct lack of games that target girl gamers, even now, for a real gaming experience. Most games fall under boy-centric or gender neutral in terms of tone. What few girl games there are tend to fall into gendered “safe” types, so basically makeovers, fashion, and playing house like cooking and home decorating. There isn’t much investment in other types of games because girl gamers are seen as a group who don’t spend money, which creates a chicken-or-the-egg problem. Girls don’t spend money on games because there aren’t any good games for them, so no one makes a good game deliberately for girls.

As for the other two types, well. Some of the male games are tolerable, but if you try and play them, you run into toxic communities that can drive a girl away from gaming for life. Gender neutral games are puzzles or some adventure games, with a few specific genres that are trying to branch away from their original male demographic, but even some of those that tout having female players are designed almost purely for the male gaze aesthetically. We want visuals that are appropriate for pre-teen and early teens without sexualizing their avatars (and therefore adding a certain unwelcome element of online gaming). We are hoping to create a safe environment that encourages them to enjoy video games and the type of community an MMORPG can create.

Finally, what type of gamer are we looking for and is that your child? We want explorers, creators, and any who would appreciate a good story. Mystic Riders was approached from a unique standpoint in the gaming industry—it was built narrative first! (Okay, loosely, and then we figured out what all we wanted in there and the branding. We still aren’t building levels before we know what is even happening in those levels.) There is an emphasis on customizing, exploring a large, open world, and allowing different levels of cooperation based on personal comfort. Some people aren’t happy unless their riding club has over a thousand members, some people don’t want anything to do with clubs, thank you. We try to appeal to both.

Where cooperation really isn’t optional is with the horses. Our type of player loves horses and wants to interact with them in several different ways and with their favorite breeds. We want to meet that need…as much as is reasonable. We understand that your wallet isn’t always open. We need money to sustain and expand the game. At the same time, if the game price is too high then it drives the exact players we want away from playing. That’s why we have set limits on number of horses and the prices of (very limited) micro-transactions. (We’d love to do away with them entirely but aren’t sure if we can or not.)

We have even made it a priority in our game that everything that the player needs to have an enjoyable experience can be earned in the game through quests. (Yes, there are quests the player can play once to earn the type of credits needed to purchase one draft horse and one pony, if maybe not the specific breed or color that they desire.) On top of that, we have limited the number of breeds of horses in our games.

Some breeds are so similar to others, or effectively are the same breed outside of some specific color patterns, that they aren’t going to have separate listings. (Becca has a story about a horse whose grandfather was a leopard Appaloosa, father was an American Paint/Thoroughbred, and then the poor stallion couldn’t get registered as anything but a Thoroughbred.) But if you want an American Paint horse, you can certainly get an American Quarter Horse and customize the coat!

Becca and Ginny are also putting their foot down as far as some elements of horsemanship are concerned. Not to be mean or to make their job easier, but because they require years of experience to do properly and, more importantly, safely. The player character is set up by the story to be only a few steps above novice in knowledge and skills with horses. We’re too honest.

If you or your child don’t exactly fit this target market, does that mean you won’t enjoy the game? Considering Becca and Ginny both have whined about wanting to play the game rather than just make it, it’s pretty safe to assume no. But like with book genres, by knowing who a game was intended for, you can go in with a clear understanding of expectations and not be disappointed.

Target Audience: For the Player

Target Audience: For the Player

Mystic Riders is designed to be enjoyable for the person who loves horses no matter what their age. We want this game to be enjoyable and relatable for tweens, teenagers, and young adults to the older adults who are young at heart by providing an enjoyable story with challenging puzzles and things for players to do simply to relax.

We are you. We love Miraculous Ladybug, Love Live, Sailor Moon and PreCure. We adore Ever After High and Monster High. (Ginny at least played with Barbies the way they are supposed to be played with, and wishes they’d go back to some of the older style merchandising. Becca collected the horses more than the dolls.) We play horse games and farming sims and get lost in a good story about teens in impossible love. (Give us all the fanfic! Give. Give now!) We have a weakness for sparkly and pretty things. And to us, pink is just another color in a huge rainbow of colors. (Bring back Lisa Frank!)

We’ve created this game for people no matter their gender or age who love exploring, story based play and have a spirit of competition. If you like games like Barbie Horse Adventures and Star Stable Online, we hope that you’ll like our game—a game where you can ride and take care of your horse in a huge open-world-style map that includes mini-games like Disney Princess games, platforming elements like Sly Cooper and Okami, farming and building elements, dress-up, and as much customization as we can stuff into a game.

Customization is important. Our player character is a girl. There is no one type of girl. There is no one right way to be a girl and we want to provide enough options that everyone has a way to show who they are and be represented in the game! (Even if some of it may have to wait for expansions. Fingers crossed.) Representing you and the incredible rainbow of who we are is important to us. Prep. Goth. Boho. Retro. Punk. Hip Hop. Country. We’ve got you covered.

There’s a lot more to Mystic Riders than caring for and racing your horse. There are friendships to be made, a world to save, and a huge mystery to solve. Do things have to be the way they are? Can we all get along? Who is Rose Neptuna really? And why does the Bence have to be so cute anyways? Questions like ‘who am I?’ and ‘what am I going to be when I grow up?’ are balanced with silliness and fun. (Who knew that goats love pajamas?) And let’s be honest, sometimes those questions don’t go away even when you’re an adult. (Ginny can attest to this.)

There’s so much more to the story that it can’t all be contained in the game. There’s more to Mystic Riders (or we want Mystic Riders) to be more than just a game. We want books and webisodes and merchandise. Not to say that the story in the game won’t be complete, but who are Vesper Leilament, Charlotte Mistwaltz, and the other mentors? How did they come to Astranar? What are they up to behind the scenes?

And who doesn’t want a bit of their game to sit on their shelf? Dolls and horse figurines, outfits, make-up, and notebooks can mean that every player can have a little bit of Astranar and Mystic Riders in their day to day life. And given that Ginny is a fashion designer, well, maybe, if we’re lucky, there will be clothes from the game in stores with pockets (because clothes should be both pretty and functional). (Ginny and Becca are both serious about this pocket thing.)

Mystic Riders is a game created by those who love horses and are young at heart for those who love horses and are young at heart.