“I used to work at Electronic Arts for EA sports, and about 1995 I went to one of the Big Shot Executive Producers at EA Sports. I said, ‘I’ve got a brilliant idea.’ I said, ‘Let’s make a game about horses. There are a lot of horse sports. There’s rodeo and dressage and show jumping and cross country and flat racing and all kinds of other stuff like that and if we do that, we will own every little girl between the ages of nine and twelve in the world. And he, of course the Executive Producer was a he, he said, ‘No, no, no. Girls don’t play video games.’ And I said, ‘They might play video games if there were some games they wanted to play.’ And he said, ‘No, no, no. We don’t like girls. We don’t know about girls. We don’t care about girls. We’re not interested in girls. Go away. Shut up. Do your job.’ And so that was the end of that. That Christmas what happens? Out comes Barbie Horse Riding Adventure. It is colossal, and one week it was the biggest selling PC game on the charts outstripping all the shoot em ups and everything else…”

~ Ernest Adams; “Girl Games of the 1990s: A Retrospective” GDC 2018