The target audience of Mystic Riders is a female gamer ages 12 to 16 with the optimum target market going as low as 10 to as old as 25. The content and story of the game is geared towards teens. From issues they face to the genre tropes they adore, we’re writing with them in mind and what they enjoy. Mystic Riders is being approached from a unique standpoint in the gaming industry—it is built narrative first! It’s meant to be a ‘safe’ game and steer away from excess skin, common fears and phobias, politics, religion, and sex. (While all sexualities and skin tones should and will be represented in the game, the story doesn’t hinge upon the player being a lesbian for example.)
In basic mechanics, Mystic Riders is a standard MMO and racing game. We’re aiming for girl players, thus why the Player Character is a female-only option. There is a distinct lack of games that target girl gamers, even now, for a real gaming experience. Most games fall under boy-centric or gender neutral in terms of tone. What few girl games there are tend to fall into gendered “safe” types, so basically makeovers, fashion, and playing house like cooking and home decorating. There isn’t much investment in other types of games because girl gamers are seen as a group who don’t spend money, which creates a chicken-or-the-egg problem. Girls don’t spend money on games because there aren’t any good games for them, so no one makes a good game deliberately for girls.
If boys want a horse game, they have Red Dead Redemption (2). It’s past time that girls got something with that amount of investment and care put into it.
This means that Mystic Riders needs to take the next step forward in MMO gaming by focusing the mechanics on games that girls like to play that are catered to mostly by the mobile market. This means featuring mini-games seamlessly into game play (instead of making them different screens). Mini-games like trace the pattern, clean the screen, falling objects, follow the keyboard pattern, red light green light, bubble shooters and matching color patterns, etc. are a very large part of Mystic Riders along with actual jigsaw style puzzles and environment puzzles that involve magic or using pets.
Mystic Riders is an MMO Racing Game that is stepping towards platformer gaming style mechanics. Whether it is having the player change size, or jump from “platform” to “platform.” Mystic Riders is set up to be a multi-level map with places that are exclusive to certain “class” types. At the same time, it is also a horse competition game, and the mechanics of the races are geared towards the players using skill to hit the buttons at the right time and using the correct speed to make it over obstacles or do the right steps.
There is even a choose-your-own-adventure feel to the game as the story is set up for the player to be able to choose sides at several points in the game. As a result, there are 8 different ways the story can play out. We want the player to be able to play past story lines, and have extra character slots in order to be able to play the game all 8 ways if they choose.
Because Mystic Riders is aiming for an older audience, at least in terms of where normally girl-exclusive games stop, the graphics are chosen to appeal to that older player by being more realistic. We desire the graphics to be in the vein of Black Desert Online, Moonlight Blade, or Guild Wars 2. This will make the game stand out from competitors like any Barbie horse game or Star Stable Online. The level of graphics in Ostwind are about par for what we are looking for.
Being just a game in today’s 24/7 social media atmosphere isn’t possible. That’s why Mystic Riders is geared towards being highly merchandisable from dolls, make-up, clothing, to notebooks and calendars, to novels, comics, and webisodes. We understand that to survive in an over-saturated market, you have to be a brand.
Mystic Riders is a brand created by female story driven gamers for female story driven gamers. That is the market we desire to tap.